As 2023 draws to a close, the editorial team here at Topsail Guide took a closer look at the search trends that captivated our community this year. Part of the wider Wilmington search landscape, local interests reflect a blend of entertainment, practical needs, and local concerns.
Let’s jump into what kept our keyboards busy.
Reality TV & Entertainment
Our local fascination with certain TV shows and tours reveals a community eager for entertainment and voyeuristic experiences. Here’s what topped our charts… and no, Outer Banks didn’t make the cut:
- The Last of Us
- Vanderpump Rules
- Daisy Jones & the Six
- The Golden Bachelor
- The Night Agent
Concerts and Tours: The Soundtrack of Our Year
Music and live performances played a significant role in our searches, showcasing our diverse musical tastes and love for live events… and plenty of Taylor Swift fandom.
- Taylor Swift | The Eras Tour
- It’s All a Blur Tour
- Peace Out: The Farewell Tour
- Renaissance World Tour
- Backroad Baptism Tour
The ‘Near Me’ Phenomenon
Reflecting the rapid commercial development in our area, our ‘near me’ searches indicate a community seeking convenience and variety. While new gas stations, car washes, and self-storage facilities are all popping up like weeds – our searches show we’re looking for more.
- Air quality near me
- Optometrist near me
- Karaoke near me
- Pilates near me
- Boba tea near me
Interestingly, “karaoke near me” was a standout search, not just locally but across the country — with the Wilmington area being the only place in the U.S. with karaoke near me as a top trending search across the United States.
Our interest in various ‘versus’ searches reveals a community that enjoys competition and sportsmanship:
- Jake Paul vs Nate Diaz
- Gervonta Davis vs Ryan Garcia
- Colorado vs Oregon
- Chivas vs Tigres
- Canelo Álvarez vs Jermell Charlo
Rather interesting to see college sports make the top five with Colorado vs. Oregon when you’d expect to see UNC vs. Duke, right?
The 2023 search trends in the Topsail area offer a window into our community’s interests and concerns. From seeking entertainment and local services to addressing environmental health issues, these searches paint a picture of a dynamic and engaged community.