50 South Surf Shop

50 South Surf Shop is a family-owned surf, bike, and skate outfitter in Surf City, established in 2011. They offer a full range of surfboards (shortboards, midlengths, longboards), skateboards, beach and swim apparel, and accessories.

Rentals & Repairs
In addition to retail gear, the shop provides rentals of paddleboards, kayaks, beach bikes, and electric bikes, and offers bicycle sales and minor repair services. Perfect for cruising the island or hitting the waves.

Local Favorite & Awards
Awarded Topsail Island’s favorite surf and rental shop, 50 South is praised for friendly, knowledgeable staff, a welcoming community vibe, and live surfcams and forecasts on-site. It’s a go-to spot for both tourists and locals alike.

Why Visit?

• One-stop destination for beach gear, fun, and adventure
• Trusted rentals and helpful service for all ages and skill levels
• A community hub with surf updates and friendly expertise